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A TAFA Group Brand Singapore Since 2015 Our Students Compete On The World's Top Technology Stages

At A Glance

OpenKids Global Partner Programme licenses the OpenKids brand, both of its programme systems (Art and Tech) and the system behind them to Global Partners, with territory protection at every tier. A mature campus typically serves 350–⁠600 students; fees are disclosed on enquiry and returns are modelled per market, never promised.

Is Your City Open

Operating Visit In Person

Pick a market to see where it stands.

  • Opening Soon
  • Recruiting Partners

The Model

Two Programmes
One Path From 3 To 24

Enrolment Ages By Programme

  • Curriculum

    The OpenKids System: Art and Tech under one brand

    Single-Subject Model: One subject, one narrow market

  • Student Lifetime

    The OpenKids System: A family moves from one programme to the next

    Single-Subject Model: Ends when the child outgrows the one subject

  • Technology

    The OpenKids System: Our own AI platform, MagiBox

    Single-Subject Model: None, or bolted on

Why Education

The Category Parents
Cut Last

Global education market by 2030HolonIQ · Retrieved September 2026
US$10T
Recession risk, retention and pricing power by franchise sector, in OpenKids' view
SectorHolds Up In A DownturnRetentionPricing Power
F&B FranchiseRecession Risk: HighLow · transactionalConstrained
Retail FranchiseRecession Risk: MediumLow–mediumMarket-driven
Fitness & WellnessRecession Risk: MediumMedium · habitModerate
EducationRecession Risk: Very lowVery high · multi-yearStrong
The OpenKids Art DesaPark Campus in Kuala Lumpur on opening day, its orange OpenKids sign above a shopfront lined with opening flower stands

Real Campuses Real High Streets

OpenKids Art DesaPark Campus Kuala Lumpur TreeArt Jurong East Singapore

Tour an operating campus in Singapore or Malaysia before you sign.

Site Visits Come At Step Three
The TreeArt storefront at Jurong East, Singapore

The Economics

A Campus Built
For The Long Run

Students At A Mature Campus
350–600
The One Operating Figure We Publish
How We Count

Built With You Before You Sign

  • A Full Walkthrough Of The Fees
  • A Budget Plan For Costs Outside The Fee
  • A Financial Model For Your Market
  • Every Figure In Writing Before You Sign
  • Fees Disclosed On Enquiry
  • Returns Modelled Per Market
  • Never Promised

Four Stages

How A Campus Grows

Doors open on a launch campaign run with HQ.

Trial classes turn into your first steady cohorts.

More classes and time slots, taught by teachers certified to the HQ standard.

A full multi-programme timetable.

Illustrative Stages Not A ForecastEvery campus passes the same four stages. Timelines and results vary by market.

Up To Six Revenue Streams

Full Classes
Are Not The Ceiling

City Partner and Master Partner carry all six.

Tuition & Programmes

The core: term enrolments across Art and Tech Programmes.

Select a stream to read its line.

  • Tuition & ProgrammesThe Core

    The core: term enrolments across Art and Tech Programmes.

  • AI Platform

    MagiBox learning subscriptions on top of class fees.

  • Camps & Study Tours

    Holiday intensives and international tours.

  • Competitions

    Competition training within Tech Programmes, art awards and training camps.

  • Admissions Services

    Future Pathways: portfolio and university admissions guidance for both programmes.

  • Learning Materials & Merchandise

    Materials, kits and branded merchandise.

HQ Support

Trained At HQ
Before Opening Day

You bring the market and the commitment; HQ brings the curriculum, the training and the teaching system.

  1. Site & Setup

    Location analysis, lease negotiation and fit-out standards.

  2. Partner Training

    Pre-opening training and certification at Singapore HQ, plus teacher-hiring playbooks.

  3. Grand Opening

    Pre-launch enrolment campaigns, the opening playbook and media kits.

  4. Growth Engine

    MagiBox, CRM and enrolment campaigns supported by HQ.

  • Teachers Certified Level By Level
  • One Central Curriculum Team
  • No Teaching Degree Needed
  • Regular Quality Reviews By HQ

Tiers And Territory

Three Ways To Join
Territory At Every Tier

What grows from tier to tier is the scope.

Entry

Campus Partner

Programmes
Both programmes: Art and Tech
Campus Format
Single-campus format
Territory
3 km protection
Revenue Streams
Confirmed On Your Call
Plus
  • Marketing & ops support

GrowthRecommended

City Partner

Programmes
Both programmes: Art and Tech
Campus Format
Flagship-campus format
Territory
Exclusive territory, scope set in the partnership agreement
Revenue Streams
All Six
Plus
  • Second-Campus Priority

Regional

Master Partner

Programmes
Both programmes: Art and Tech
Campus Format
Multi-campus network
Territory
Exclusive country or regional rights
Revenue Streams
All Six
Plus
  • Sub-licensing rights
  • Royalties on network
  • C-suite advisory

What The Investment Includes

Every tier includes these foundations. What differs by tier is in the table above.

Included

  • Brand Licence

    The OpenKids brand in your protected territory

  • Curriculum System

    Both programme systems, Art and Tech

  • Training

    Pre-opening training and certification at Singapore HQ

  • Enrolment & Marketing Support

    Launch campaigns, enrolment playbooks and marketing assets

  • Competition & Platform Resources

    Competition pathways and the AI-supported teaching and operations systems

  • Ongoing HQ Support

    Site guidance, opening preparation and ongoing operational support

  • Fee Structure

    Disclosed in full on enquiry, with ongoing fees set in the partnership agreement

Outside The Fee

  • Fit-Out
  • Rent
  • Staff Salaries
  • Local Licences
  • Part Of The Teaching Hardware

Budgeted with you on the call.

The Path

Eight Steps
From Application To Opening Day

Five steps before you sign, three after.

Before You Sign

After You Sign

Select a step to see what you receive.

Apply

Send a short request.

You Receive

The Partner Overview

Reviewed In 5 Business Days

Discovery Call

Meet our partnerships team.

You Receive

A full walkthrough of the fees

60 Minutes

Site Visit

See an operating campus for yourself.

You Receive

A visit to an operating campus

Letter Of Intent

Reserve your territory.

You Receive

A hold on your territory

Site Selection

Location analysis and lease guidance.

You Receive

A site analysis of your shortlisted locations

Agreement

Sign the partnership agreement.

You Receive

The disclosure document and the agreement, with a financial model for your market

Pre‑Opening

Fit-out, HQ training and your opening campaign.

You Receive

Pre-opening training and certification at Singapore HQ, and your opening campaign

Opening Day

Doors open.

You Receive

Your campus page, a directory listing and WhatsApp enquiry routing

The Right Fit

We Select Partners
As Carefully As We Select Teachers

Switch on each statement that is true for you.

  • This Is Not For
    • Seeking passive income with no involvement
    • Expecting returns without following the system
    • Unable to commit to the first-year build
  • How much is the investment?

    Investment levels vary by country, location and tier, and are confirmed on your discovery call. Every figure is documented before you sign anything.

    Get Your Figures On The Call
  • What is included in the initial investment?

    The initial package covers partner and teacher training — including pre-opening training and certification at Singapore HQ — full curriculum licensing and certification, the MagiBox + CRM technology stack, site-selection and fit-out standards, and pre-opening marketing. Exact amounts vary by market and tier, and every figure is confirmed in writing before you sign.

  • Is my territory protected?

    Yes. Every tier includes territory protection: a 3 km radius at Campus Partner; an exclusive territory at City Partner, its scope set in the partnership agreement; and exclusive country or regional rights at Master Partner level.

  • Do you publish revenue or payback figures?

    No, and deliberately so. Rent, staffing, local pricing and enrolment ramp differ too much between cities for any honest universal number, so OpenKids makes no payback-period, cash-flow or income promise. The one operating figure we publish is capacity: a mature campus typically serves 350–⁠600 students. The full fee structure is disclosed on enquiry, HQ builds a financial model for your market with you, and every figure is confirmed in writing before you sign.

  • What ongoing support do I get?

    Training, curriculum updates, competition access, enrolment campaigns supported by HQ and the MagiBox + CRM system — for the life of the partnership.

More Questions

  • Investment
    • Is OpenKids a franchise, a licence or an education partnership?

      OpenKids runs a tiered partnership system rather than a single off-the-shelf franchise. Global Partners are licensed to operate the OpenKids brand, its programmes and its technology at one of three tiers — Campus Partner, City Partner or Master Partner — each with its own territory, campus format and support scope; every tier carries both programme systems, Art and Tech. The exact legal structure and terms for your market are confirmed in writing during discovery.

    • Can I move up to a higher tier later?

      Whether and when you can move up a tier, for example from Campus Partner to City Partner, is set out in your partnership agreement, and we walk you through it on your discovery call.

    • What is the agreement term, and can I renew it?

      The term of the agreement and the conditions for renewal are set out in the partnership agreement for your market, and every term is confirmed in writing before you sign.

  • Territory
    • What territories are currently available?

      Availability changes as territories are signed, so the live map on our Global page is the source of truth. Global Partners are being recruited in Hong Kong, the UAE, Indonesia, the United States, Japan and South Korea, and campuses are opening soon in Australia, China, Thailand, Vietnam, the Philippines and Myanmar. Cities open to Global Partners also include Mont Kiara, Puchong, Subang Jaya, Penang and Johor Bahru in Malaysia; Sydney in Australia; and Shanghai, Beijing and Chengdu in China. Each protected territory is granted to one partner only, so open cities are confirmed on your discovery call.

    • Can I open more than one centre?

      Yes. City Partners hold second-campus priority within their territory; Master Partners operate multi-centre networks with sub-licensing.

  • Running A Campus
    • How long does it take to open a campus?

      It varies by market. Site selection, local licensing and fit-out move at different speeds in different cities, so some campuses open sooner than others. Every campus follows the same eight steps, from your application to opening day.

    • Do I need an education background?

      No. You need no education background or teaching degree. You bring market understanding and commitment — we bring curriculum, training, technology and brand.

    • Do I have to run the centre myself?

      You need a committed operator — you or a general manager you trust. Year one is a build; plan to stay close to it.

    • What local licences are required to open a centre?

      Requirements differ by country. In Malaysia, for example, an enrichment centre typically needs company incorporation, registration with the local education authorities, premises and signage licences from the local council, and fire-safety approval. HQ provides a country-specific licensing checklist and walks you through it during setup — operational guidance, not legal advice.

    • What language is the curriculum in?

      English first, with bilingual delivery where your market needs it. All materials, training and the platform are delivered in English.

  • About OpenKids
    • What is OpenKids?

      OpenKids is an education brand of TAFA Group, an education group founded in Singapore in 2015. OpenKids is headquartered in Singapore and operated by Openkids International Pte Ltd. Its two programmes, Art Programmes for ages 3–⁠18 and Tech Programmes for ages 4–⁠18 (robotics, AI coding and 3D design, competition training from 8 by readiness through to 24, and university-application technology training after 16), form one continuous path from age 3 to 24. Their curriculum comes from the OpenKids sub-brands TreeArt, Futurum Academy, AK Robotics and GaiaX, taught on one in-house AI teaching system. OpenKids operates campuses in Singapore and Malaysia, with new campuses opening and Global Partners joining across its network.

    • Which programmes and sub-brands are included in a partnership?

      Both OpenKids programme systems: Art Programmes (ages 3–⁠18), whose curriculum comes from the OpenKids sub-brand TreeArt, and Tech Programmes (ages 4–⁠18: robotics, AI coding and 3D design), whose curriculum comes from Futurum Academy and AK Robotics. Competition training within Tech Programmes, which students join from age 8 by readiness, and Future Pathways, the admissions guidance from GaiaX that both programmes share, run for ages 8–⁠24. Around them sits the in-house technology stack of the MagiBox teaching system and CRM. Every tier, from Campus Partner to Master Partner, carries both programme systems.

    • Who owns and operates OpenKids?

      OpenKids is an education brand of TAFA Group, an education group founded in Singapore in 2015, and is operated by Openkids International Pte Ltd from its Singapore headquarters. OpenKids has campuses across Singapore and brings the same programmes to new cities through its Global Partner network.

The First Call

Your Campus Starts
With One Conversation

Sixty minutes with our partnerships team.

On The Call

  • Fees Walkthrough
  • Your Market
  • Tier And Territory
  • Site Visit Next

Phone or email — either one is enough.

When Do You Plan To OpenRequired
Investment BudgetOptional

Reviewed within 5 business days · Strictly confidential

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Four pages: the model, what is included and the path to opening day. The overview we use on calls.

  • Page 1 of the Partner Overview
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