Entry
Campus Partner
- Programmes
- Both programmes: Art and Tech
- Campus Format
- Single-campus format
- Territory
- 3 km protection
- Revenue Streams
- Confirmed On Your Call
- Plus
- Marketing & ops support

Global Partner Programme
A TAFA Group Brand
At A Glance
OpenKids Global Partner Programme licenses the OpenKids brand, both of its programme systems (Art and Tech) and the system behind them to Global Partners, with territory protection at every tier. A mature campus typically serves 350–600 students; fees are disclosed on enquiry and returns are modelled per market, never promised.
Pick a market to see where it stands.
The Model
Curriculum
The OpenKids System: Art and Tech under one brand
Single-Subject Model: One subject, one narrow market
Student Lifetime
The OpenKids System: A family moves from one programme to the next
Single-Subject Model: Ends when the child outgrows the one subject
Technology
The OpenKids System: Our own AI platform, MagiBox
Single-Subject Model: None, or bolted on
Why Education
| Sector | Holds Up In A Downturn | Retention | Pricing Power |
|---|---|---|---|
| F&B Franchise | Recession Risk: High | Low · transactional | Constrained |
| Retail Franchise | Recession Risk: Medium | Low–medium | Market-driven |
| Fitness & Wellness | Recession Risk: Medium | Medium · habit | Moderate |
| Education | Recession Risk: Very low | Very high · multi-year | Strong |

Real Campuses
Real High Streets
Tour an operating campus in Singapore or Malaysia before you sign.
Site Visits Come At Step Three
The Economics
Four Stages
Doors open on a launch campaign run with HQ.
Trial classes turn into your first steady cohorts.
More classes and time slots, taught by teachers certified to the HQ standard.
A full multi-programme timetable.
Illustrative Stages Not A ForecastEvery campus passes the same four stages. Timelines and results vary by market.
Up To Six Revenue Streams
City Partner and Master Partner carry all six.
Tuition & Programmes
The core: term enrolments across Art and Tech Programmes.
Select a stream to read its line.
Tuition & ProgrammesThe Core
The core: term enrolments across Art and Tech Programmes.
AI Platform
MagiBox learning subscriptions on top of class fees.
Camps & Study Tours
Holiday intensives and international tours.
Competitions
Competition training within Tech Programmes, art awards and training camps.
Admissions Services
Future Pathways: portfolio and university admissions guidance for both programmes.
Learning Materials & Merchandise
Materials, kits and branded merchandise.
HQ Support
You bring the market and the commitment; HQ brings the curriculum, the training and the teaching system.
Location analysis, lease negotiation and fit-out standards.
Pre-opening training and certification at Singapore HQ, plus teacher-hiring playbooks.
Pre-launch enrolment campaigns, the opening playbook and media kits.
MagiBox, CRM and enrolment campaigns supported by HQ.
Tiers And Territory
What grows from tier to tier is the scope.
Entry
GrowthRecommended
Regional
Every tier includes these foundations. What differs by tier is in the table above.
Brand Licence
The OpenKids brand in your protected territory
Curriculum System
Both programme systems, Art and Tech
Training
Pre-opening training and certification at Singapore HQ
Enrolment & Marketing Support
Launch campaigns, enrolment playbooks and marketing assets
Competition & Platform Resources
Competition pathways and the AI-supported teaching and operations systems
Ongoing HQ Support
Site guidance, opening preparation and ongoing operational support
Fee Structure
Disclosed in full on enquiry, with ongoing fees set in the partnership agreement
Budgeted with you on the call.
The Path
Five steps before you sign, three after.
Select a step to see what you receive.
Send a short request.
The Partner Overview
Reviewed In 5 Business Days
Meet our partnerships team.
A full walkthrough of the fees
60 Minutes
See an operating campus for yourself.
A visit to an operating campus
Reserve your territory.
A hold on your territory
Location analysis and lease guidance.
A site analysis of your shortlisted locations
Sign the partnership agreement.
The disclosure document and the agreement, with a financial model for your market
Fit-out, HQ training and your opening campaign.
Pre-opening training and certification at Singapore HQ, and your opening campaign
Doors open.
Your campus page, a directory listing and WhatsApp enquiry routing
The Right Fit
Switch on each statement that is true for you.
Questions
Investment levels vary by country, location and tier, and are confirmed on your discovery call. Every figure is documented before you sign anything.
Get Your Figures On The CallThe initial package covers partner and teacher training — including pre-opening training and certification at Singapore HQ — full curriculum licensing and certification, the MagiBox + CRM technology stack, site-selection and fit-out standards, and pre-opening marketing. Exact amounts vary by market and tier, and every figure is confirmed in writing before you sign.
Yes. Every tier includes territory protection: a 3 km radius at Campus Partner; an exclusive territory at City Partner, its scope set in the partnership agreement; and exclusive country or regional rights at Master Partner level.
No, and deliberately so. Rent, staffing, local pricing and enrolment ramp differ too much between cities for any honest universal number, so OpenKids makes no payback-period, cash-flow or income promise. The one operating figure we publish is capacity: a mature campus typically serves 350–600 students. The full fee structure is disclosed on enquiry, HQ builds a financial model for your market with you, and every figure is confirmed in writing before you sign.
Training, curriculum updates, competition access, enrolment campaigns supported by HQ and the MagiBox + CRM system — for the life of the partnership.
OpenKids runs a tiered partnership system rather than a single off-the-shelf franchise. Global Partners are licensed to operate the OpenKids brand, its programmes and its technology at one of three tiers — Campus Partner, City Partner or Master Partner — each with its own territory, campus format and support scope; every tier carries both programme systems, Art and Tech. The exact legal structure and terms for your market are confirmed in writing during discovery.
Whether and when you can move up a tier, for example from Campus Partner to City Partner, is set out in your partnership agreement, and we walk you through it on your discovery call.
The term of the agreement and the conditions for renewal are set out in the partnership agreement for your market, and every term is confirmed in writing before you sign.
Availability changes as territories are signed, so the live map on our Global page is the source of truth. Global Partners are being recruited in Hong Kong, the UAE, Indonesia, the United States, Japan and South Korea, and campuses are opening soon in Australia, China, Thailand, Vietnam, the Philippines and Myanmar. Cities open to Global Partners also include Mont Kiara, Puchong, Subang Jaya, Penang and Johor Bahru in Malaysia; Sydney in Australia; and Shanghai, Beijing and Chengdu in China. Each protected territory is granted to one partner only, so open cities are confirmed on your discovery call.
Yes. City Partners hold second-campus priority within their territory; Master Partners operate multi-centre networks with sub-licensing.
It varies by market. Site selection, local licensing and fit-out move at different speeds in different cities, so some campuses open sooner than others. Every campus follows the same eight steps, from your application to opening day.
No. You need no education background or teaching degree. You bring market understanding and commitment — we bring curriculum, training, technology and brand.
You need a committed operator — you or a general manager you trust. Year one is a build; plan to stay close to it.
Requirements differ by country. In Malaysia, for example, an enrichment centre typically needs company incorporation, registration with the local education authorities, premises and signage licences from the local council, and fire-safety approval. HQ provides a country-specific licensing checklist and walks you through it during setup — operational guidance, not legal advice.
English first, with bilingual delivery where your market needs it. All materials, training and the platform are delivered in English.
OpenKids is an education brand of TAFA Group, an education group founded in Singapore in 2015. OpenKids is headquartered in Singapore and operated by Openkids International Pte Ltd. Its two programmes, Art Programmes for ages 3–18 and Tech Programmes for ages 4–18 (robotics, AI coding and 3D design, competition training from 8 by readiness through to 24, and university-application technology training after 16), form one continuous path from age 3 to 24. Their curriculum comes from the OpenKids sub-brands TreeArt, Futurum Academy, AK Robotics and GaiaX, taught on one in-house AI teaching system. OpenKids operates campuses in Singapore and Malaysia, with new campuses opening and Global Partners joining across its network.
Both OpenKids programme systems: Art Programmes (ages 3–18), whose curriculum comes from the OpenKids sub-brand TreeArt, and Tech Programmes (ages 4–18: robotics, AI coding and 3D design), whose curriculum comes from Futurum Academy and AK Robotics. Competition training within Tech Programmes, which students join from age 8 by readiness, and Future Pathways, the admissions guidance from GaiaX that both programmes share, run for ages 8–24. Around them sits the in-house technology stack of the MagiBox teaching system and CRM. Every tier, from Campus Partner to Master Partner, carries both programme systems.
OpenKids is an education brand of TAFA Group, an education group founded in Singapore in 2015, and is operated by Openkids International Pte Ltd from its Singapore headquarters. OpenKids has campuses across Singapore and brings the same programmes to new cities through its Global Partner network.
The First Call
Sixty minutes with our partnerships team.
Not Ready For A Call
Four pages: the model, what is included and the path to opening day. The overview we use on calls.




We will also keep you posted as new territories open.
HQ WhatsApp answers the same day, seven days a week.
Message HQ On WhatsAppPress, schools or another question? Reach HQ on the contact page